The Power of Storytellers
Just for fun, let’s say, you want to organize an extreme home makeover for someone you know, someone wonderful and inspirational, someone who’s been paying it forward for years, but now needs radical help.
What’s the first thing you do? Who is the first person you need? Is it a designer? Or maybe a contractor? Nope. The first person you need is an artist. Specifically, a story teller.
Without a story you’ve only got information, the mere facts and figures about a person. To connect and motivate others you’ve got to convey the trial and tribulations, the dreams and aspirations of your recipient. You’ve got to tell their story.
This is why the first person you need to organize an extreme makeover (and, I would propose, any successful community event) is an artist, a storyteller. The most successful community action is accompanied by a true and authentic story you connect with.

Storytellers are valuable. Good ones are rare and priceless.
Jason King is just such a story teller. If you were at either of our extreme makeovers you were probably filmed by Jason. This month he is shooting a movie called “Down Sized” about a man who learns that life is about who you are rather than what you have.
If you’d like to be part of this story click here.
About Paul
Paul Latour is the founder of Hero Work, a program that inspires all sectors of community to come together and complete extreme renovations for non-profits who've been making a difference for years.Never in his wildest dreams had he thought he'd be organizing extreme home makeovers. "The first one was done almost on a whim," he says. "I did it to help a friend in need." Then the power of friendship and community took hold. When the one-day event was over, a $25,000 reno was done.
It was as if his life had been orchestrated for the event. His skills as a waiter, writer, artist, editor, and speaker all coalesced into the ability to create a movement of inspired people and companies.
Ignited by making a radical difference, he did another makeover--this one five times bigger. A nongovernment funded charity--the Casa Maria Emergency Housing Society, who shelters refugee families--received a weekend extreme renovation worth upwards of a $100K.
A few of Hero Work's one hundred-plus business partners include: Castle Building Supply, Rona Home and Garden, Thrifty Foods, Six Mile Furniture, Garden City Landscaping, Maclean Lighting, and the Kitchen Technician. The program has been seen on Chek TV, A-Channel, the Times Colonist, Black Press, and Global TV.
"To make a radical difference doesn't take loads of money," Paul says. "It takes a good plan, inspired action, people-to-people connections, and a solid story."

















