…That moment I was gifted with my niche. I would create a system to teach and empower non-profits to organize extreme renovations.
To that end, at the end of 2010 I shifted the focus of my efforts to work directly with other non-profits
It’s ben a long time coming, but check out the new branding. Nice!
I’ve also included a pic of our future sponsor “thank you” posters.
Remember, if you need a services or goods, we’ve got about 60 categories of sponsors–companies that make our community stronger. They need your support!
I’m starting my makeover run. It means I’ve got my eye focused on doing some radical renovations later this summer. March 1st is the date I start taking outward action. There’s about ten major steps between now and the finish line, but it’s time to see if the world will respond once more.
Continue Reading →December has mainly been a learning month for me. I’ve had the opportunity to learn marketing and communication from Brendan Burchard, a young guru in the industry. So, I put several important tasks aside and jumped in.
Boy, I’m glad I did.
With the information I’ve assimulated I’ll save probably a year worth of effort. I’ve learned many valuable lessons that will enable me to spread the message of what we’ve done and what we will do.
It deserves to be spread, don’t you think? The way the Victoria community has come together is a true example of what can be done when like-minded people assemble with a orchestrated plan. Our world needs more examples of this. People need to know that things can get done–and that they can do it to.
Continue Reading →One of the best ways to foster positive change in the world is to spend our money with responsible businesses that support community. Business is the engine of the world. As such it has tremendous power. When we direct our spending towards change-makers in the business world we accelerate change in the world.
Continue Reading →When creating any big project or program there is invariably a big dip.
The big dip is the part of the process when nothing seems to be happening, at least from an outsider’s perspective. This is when energy wains. This is when most get demoralized and quit. It is a time when faith and stick-to-it-ness are needed in spades.
In case you didn’t know, the Hero Work Society has been in the depths of the big dip for some time.
Continue Reading →Extreme painting bee has helped entrench the Threshold Housing Society, which has lead to greater local community support for such businesses as Ten Thousand Villages. 10% of sales on Dec 11th go to the charity.
Continue Reading →Want to help people to stay warm this winter? Want to clear out a little closet space? Yvonne Moragne and friends has started the Sub-Zero Sleeping Bag Project in Victoria, helping homeless people stay warm during the freezing winter months. Read her heart-warming email to me and what she plans to do.
Continue Reading →October was not a particularly exciting months. The main accomplishment will rarely, if ever, bee seen by anyone. Nevertheless, it was essential. Hero Work’s accounting books are now all set up. The next task? Video production.
Continue Reading →Bringing a duplicatable and scalable makeover system into being has required Paul to learn many skills: team leadership, web site building, online collaborative systems, public speaking, video editing, script writing, marketing, data base management, and more. The latest new thing to learn? Accounting.
Continue Reading →About Paul
Paul Latour is the founder of Hero Work, a program that inspires all sectors of community to come together and complete extreme renovations for non-profits who've been making a difference for years.Never in his wildest dreams had he thought he'd be organizing extreme home makeovers. "The first one was done almost on a whim," he says. "I did it to help a friend in need." Then the power of friendship and community took hold. When the one-day event was over, a $25,000 reno was done.
It was as if his life had been orchestrated for the event. His skills as a waiter, writer, artist, editor, and speaker all coalesced into the ability to create a movement of inspired people and companies.
Ignited by making a radical difference, he did another makeover--this one five times bigger. A nongovernment funded charity--the Casa Maria Emergency Housing Society, who shelters refugee families--received a weekend extreme renovation worth upwards of a $100K.
A few of Hero Work's one hundred-plus business partners include: Castle Building Supply, Rona Home and Garden, Thrifty Foods, Six Mile Furniture, Garden City Landscaping, Maclean Lighting, and the Kitchen Technician. The program has been seen on Chek TV, A-Channel, the Times Colonist, Black Press, and Global TV.
"To make a radical difference doesn't take loads of money," Paul says. "It takes a good plan, inspired action, people-to-people connections, and a solid story."













