Paul Latour (Founder & Executive Director)

[From the desk of Paul Latour.]

Hero Work is an action. It’s an attitude.

It’s not a designation or a title.  No one person is a “hero.”  We are everyday average people who are our willingness to take action in community with shared vision.  We’ve got tradespeople, waiters, students, designers, artists, clerks, salesmen–people from all walks of life.

To start, let me tell you the “What,” the “How,” and the “Why” of Hero Work.

What?

What do we do?  What is our vision?  Simply put, it is do 100 makeovers in a 100 towns by the year 2020.  (See Our Evolution to read how we started.)

There are three components to this vision.  Each component supports and feeds the other.  First, we organize extreme makeovers.  Second, we refine and evolve our systems.  Third, we tell amazing and heartfelt stories.

Hero Work organizes grassroots, community-based extreme makeovers (both big and small).  These events embody radical cooperation, radical action, and radical results.  The only way to truly understand the magic is to participate.  It’s unforgettable!

Our systems support these events.  Without systems there is no duplication.  Without systems there is no leverage.  Without systems the organizational process is long, difficult, and arduous.  With our systems the guesswork is removed, time is saved, and everyone becomes more effective.

Our videos and blog promote our events and our program.  They entertain and inspire.  Stories spark the imagination and can travel throughout the populous without effort or cost.  They show people that it is possible to generate action.  You see it.  You hear it.  You feel it.

(read more at “About”…)