Our Mission

To improve charity infrastructure for organizations serving vulnerable populations.

Our Vision

To create and sustain a movement of inspired communities revitalizing charity infrastructure across Canada.

Unique Promises

Every HeroWork chapter delivers on three promises:


We build legacies of infrastructure renewal, creating big social change.


We provide a unique experience of community.


We make participation easy and satisfying.

Adjudication Process

To select projects, we have a comprehensive adjudication process used by staff to review, assess and recommend projects for approval by the HeroWork Board of Directors.

Adjudication criteria for partner charities includes but is not limited to:

  • Must be a registered charity that serves vulnerable populations: economically disadvantaged children, youth, families, and adults. Charities that support the arts, sports, or the environment, while worthwhile, do not meet our criteria.
  • The building to undergo renovation must be owned by the charity, or, in special cases, when owner-approved as part of an advantageous long-term lease.
  • Must demonstrate financial health and security so that we are confident the infrastructure will continue to serve vulnerable populations.
  • Must demonstrate community involvement and support.
  • Must have a comprehensive scope of work that is directly connected to long-term vision and strategic plans.
  • Demonstrable impact from the renovation on vulnerable populations—economically disadvantaged children, youth, families, and adults.
  • Demonstrate inclusivity.

Our Values


INTEGRITY is the hallmark of a person who demonstrates sound moral and ethical principles at work.

  • We do the right thing.
  • We are honest and open.
  • We are transparent (we say what we mean, we do what you say, we provide open access to information).
  • We take responsibility for meeting deadlines, we take ownership of our actions and we recognize our role if ever we come up short, and we fix it.
  • We have professional courage to resolve conflicts as they arise.
  • We don’t blame others and quickly own up to your own mistakes.
  • We only say things about another person we would say to their face.
“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.”
Oprah Winfrey

People First:

PEOPLE FIRST, we create and cultivate strong team relationships

  • We serve as role models.
  • We assume competency, commitment and caring on the part of every team member, sponsor, and volunteer.
  • We ensure everyone matters and we regard people’s well-being as a priority.
  • We invest in others’ growth.
  • We look for ways to align people with their strength.
  • We reward and recognize team members, volunteers and sponsors.
  • We are trusted leaders who are willing to place others’ needs above their own.
“People are an organization’s most valuable resource.”


TEAMWORK is the process of working collaboratively with a group of people in order to achieve goals.

  • We work together toward a common vision and goals.
  • We encourage open and honest communication that allows everyone to share ideas and opinions without fear.
  • We understand our roles and how to contribute to our team’s success.
  • We work out problems and disagreements to find win-win solutions.
  • We make time to help others.
  • We treat people with respect independent of their status or disagreement with us.
“The strength of the team is each individual member. The strength of each member is the team.”

Strategic Plan 2020-23

HeroWork’s Executive Team, in collaboration with the Board of Directors, has developed a Strategic Plan that provides direction for the organization. It includes four primary goals:

DELIVER high quality renovation events that increase the capacity of charitable organizations, making them more effective in helping vulnerable populations;
EXPAND our impact through developing strong partnerships, building awareness, and duplicating our program into new communities;
INSPIRE communities and partners using the strength of our experience and knowledge to create actions that benefit vulnerable populations; and
STRENGTHEN our culture, systems and practices to ensure a progressive and sustainable organization.


the full Strategic Plan